hard sell

英 [ˌhɑːd ˈsel]

美 [ˌhɑːrd ˈsel]

n.  强行推销

BEC

牛津词典

noun

• 强行推销
  a method of selling that puts a lot of pressure on the customer to buy

柯林斯词典

• N-SING 强行推销;硬性销售
  Ahard sellis a method of selling in which the salesperson puts a lot of pressure on someone to make them buy something.
  1. ...a double-glazing firm whose hard-sell techniques were exposed by a consumer programme.
     其强行推销手段被一个消费者节目曝光的双层玻璃窗生产公司

英英释义

noun

• forceful and insistent advertising

双语例句

• President Obama is facing a hard sell and experts say if the vote on Syria were held today it would fail in the House of Representatives. Mr. Obama has said it's his job to make his case to the American people.
  奥巴马总统正面临一次强卖，专家表示如果针对叙利亚问题的投票今天举行，这次强卖将在众议院被否。奥巴马先生说过给美国人民一个交代是他职责所在。
• He says it's hard to sell a house now; the market is saturated with houses.
  他说现在卖房子很难了，市场上已饱和了。
• Substituting whole foods for sweet industrial concoctions may be a hard sell, but in the face of an industry that is exploiting our biological nature to keep us addicted, it may be the best solution for those who need that sugar fix.
  用完整的天然食品替代工业生产的甜食，或许很难让人接受，然而面对这样一个利用我们的生物天性让我们成瘾的产业，这对那些渴求糖分摄入的人，或许是最好的方法。
• I didn't want to listen to any hard sell, so I bought it from a mail-order place.
  我不想听信任何强行兜售的商品，所以我邮购了这样东西。
• Without getting up from their couches, consumers can turn off ads that turn them off. "with the power people have in their hands," he said," they can zap a heavy-handed hard sell in an instant."
  消费者不必从坐椅起来就可以关掉令他们不感兴趣的广告。“大权操在人手，”他说，“刹那之间就可以把大力推销的广告关掉。”
• But so-called "performance hybrids" have been a hard sell to American consumers.
  所谓的性能型混合动力在美国都比较难卖。
• They're certainly giving the book the hard sell, with advertisements every night on TV.
  他们用硬推销术宣传这本书，每天晚上都在电视上卖广告。
• Is it a hard sell when you reach out to them?
  跟这些政府接触时有什么困难吗？
• The car salesman gave us a hard sell so we decided to go to another dealer.
  这位车销售商对我们实行强卖，因此我们决定去找另一家。
• He acknowledges that such an approach might be a hard sell in the enterprise, but states that it "more closely maps onto the reality of the way businesses operate and interoperate".
  他承认这样一种方法可能很难在企业内推广，但是又表示它“更紧密地映射到了业务操作和互操作的实际发生方式”。